Batocina, Serbia
Minela
Minela is a family-owned Serbian beverage co-manufacturer producing fruit drinks and ice pops under its own Happy Kid and Minela's brands, as well as private label products, since 1999.
Founded in 1999 in Batocina, Serbia by Nebojsa Stanojkovic, Minela began with fruit drinks in stand-up pouches and has grown to become one of Serbia's leading contract manufacturers of water and soft drinks. The company offers tailored solutions for both its own brands and private label manufacturing, with personalized support through every stage of product development. Minela's product range includes Happy Kid Fruit Drink (formulated with 10% fruit juice, no artificial colours and no preservatives), Minela's Ice Pops (30% fruit juice, natural flavours, no artificial sweeteners and no preservatives), Happy Kid Ice Pops (5% fruit juice with all natural flavours), and Happy Kid SOUR Ice Pops (2% fruit juice with natural flavours). In 2017, the company launched ice pops which became popular across Europe and beyond. Minela prioritises quality in every aspect of its business and designs products for high impact and fast shelf rotation. The company emphasises its family-operated structure, innovative product range, and commitment to creating products that bring joy to families.
Capabilities
- Beverages
- Soft drinksJuices & NFC
- Confectionery
- Gummies & jellies
- Packaging
- Pouching
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