Alphen aan den Rijn, Netherlands
Van Vliet B.V.
Major Dutch producer of confectionery including hard candies, licorice (drop), and marshmallows, with production facilities in Alphen aan den Rijn and Winschoten. Specializes in natural ingredients and private label development.
Van Vliet is a family-owned confectionery manufacturer founded in 1974, operating as The Family of Candy Brands with multiple owned brands including MEENK, De Bron, Kindly's, The Marshmallow Company, and FBR Snacks. The company operates three main locations: headquarters in Alphen aan den Rijn, a production facility in Winschoten in northern Netherlands, and an operation in Germany. The company specializes in developing and producing confectionery products with an emphasis on natural ingredients, with over 90% of raw materials sourced from the Netherlands, particularly sugar from Groningen sugar beets.
Van Vliet has established itself as an expert in private label development for major retailers including Aldi, Axfood, HEMA, and Jumbo. The company holds multiple food safety certifications including BRC, IFS, and HACCP compliance, ensuring high quality and safety standards. Their core values are expressed through their "W.E.T." philosophy (Waarde Creatie, Enthousiasme, Toewijding) which guides their operations with customers, partners, and employees. The company also demonstrates environmental responsibility through participation in the Dutch packaging recycling program (Afvalfonds Verpakkingen).
Capabilities
- Confectionery
- Hard candyMarshmallow
- Snacks
- Dried fruit snacks
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