Villars Maitre Chocolatier

Villars is a Swiss chocolate manufacturer founded in 1901 and located in Fribourg. The company emphasizes traditional chocolate-making practices centered on rigorous selection of raw materials, particularly Swiss milk from local dairy farms. The website describes roasted cocoa beans processed in Switzerland, Swiss sugar, and milk from the Alpine region as distinctive ingredients. The company manufactures finished chocolate products including tablets, filled chocolates, coffee beans, and gift assortments under its own brands. The company also operates two retail locations: La Fabrik Villars and Boutique Villars Café in Fribourg. The company's products are labeled as 100% Swiss-made and marketed with clean-label and eco-design positioning. While the website does not specify production of industrial couverture or compound chocolate for other manufacturers, it emphasizes vertical control from bean selection through final chocolate production.