Corte de' Frati, Italy

Witor's

Major chocolate and praline producer offering private-label.

Witor's, established in 1959, produces chocolate confectionery including pralines, spreadable creams, snack bars, tablets and biscuits. The company transitioned from artisanal production in Cremona to industrial-scale manufacturing following the opening of its Corte de' Frati facility in 1973, which employs automated processes. Product lines include pralines such as Boero (dark chocolate with cherry and liqueur), Golden (milk chocolate with hazelnut cream), Noir (dark chocolate with cocoa cream) and Bianco Cuore (milk chocolate with cream and cereals), as well as branded collaborations like Harry Potter-themed snacks. Spreadable creams are offered in varieties including gianduia, dark chocolate, white hazelnut and pistachio. The company supplies major retailers including Lidl, Aldi, Walmart and M&S. Witor's holds food safety certifications including FSSC 22000, BRC Food and IFS Food. The company produces certified organic, Halal and Kosher variants, with Halal certification implemented since 2017. In 2022, Witor's became part of the Benetton Group. The company operates an automated warehouse facility and installed a photovoltaic system at its Italian production sites in 2023.

Capabilities

Coffee, tea & cocoa
Cocoa products
Confectionery
Pralines

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