Tilburg, Netherlands

Ad van Geloven

Leading Dutch snack manufacturer specializing in ready-to-fry croquettes, frikandels, bitterballen and other processed meat snacks under 12 established brands for foodservice and retail.

Van Geloven is a Dutch snack specialist and co-manufacturer headquartered in Tilburg with additional production facilities in Helmond and Maastricht. The company offers a diverse portfolio of quality snack products including croquettes (Mora Kipkorn, De Bourgondiër, Van Dobben), frikandels, bitterballen, and processed meat products for the foodservice, horeca and retail sectors. The company operates 12 distinct snack brands with their own identities and product ranges, including Mora, Van Dobben, Kroketterij De Bourgondiër, Souflesse, Ad van Geloven, Van Lieshout, Laan, Willie Dokter, Hebro, Kwekkeboom, Welten, and Borrelmaatjes.

Van Geloven manufactures ready-to-fry, freeze-dried and oven-ready snack products with a focus on taste, quality and responsible production. The company emphasizes private label capabilities and works closely with customers to develop custom snack products and concepts. Beyond manufacturing, Van Geloven provides recipe inspiration, food service solutions and trend-aware consulting to support customer success. The company also offers vegetarian and vegan product variants and actively participates in industry initiatives like the 'Verantwoord Frituren' platform to promote responsible frying practices.

Capabilities

Thermal
Frying

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