Germany, Germany

Atlas Smart Snacks GmbH

Manufacturer of high-protein bars including signature and jelly formats. Operates own bar production line. Licenses bar recipes to other manufacturers. Contract manufacturing for supplement brands has historically been offered alongside in-house branded production.

Atlas Smart Snacks is a German company with its own in-house production facility dedicated to manufacturing protein bars and protein supplements. The company produces several bar categories including Whey Bars, Vegan Bars, Special Bars, and Classic Bars, along with protein powders in vegan and whey formulations. The production facility is purpose-built for its product range and represents what the company describes as the core of its operations. The company emphasizes raw material quality, working with suppliers such as Rapunzel, a German organic pioneer brand. Atlas Smart Snacks offers co-manufacturing services to other brands through its Lohnherstellung (contract manufacturing) program, as well as licensing agreements. The company also operates a direct-to-consumer e-commerce channel in Germany and maintains a loyalty program for its own branded products.

Capabilities

Sports nutrition
Bars
Confectionery
Bars

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Sports nutrition — Bars

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