Goteborg, Sweden

Hooked Foods

Göteborg plant-based seafood producer.

Hooked Foods, based in Gothenburg, produces plant-based seafood products positioned as substitutes for traditional fish. The company's primary product is Hooked Toonish, made from soy and wheat protein, sunflower oil and algae, containing 17% protein. Toonish is available in two formats: a food service version served in restaurants in applications such as burgers, poké bowls and salads, and a retail version in tomato sauce with variants including Tomat & Chili and Tomat & Vitlök. The company markets its products as having 55% lower CO2 emissions than tuna, being free from heavy metals and microplastics, and offering comparable nutritional and sensory profiles to seafood without wild catch impacts. Founded approximately two years prior to the website content's publication, the company supplies both retail distribution and food service channels.

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