Kisvarda, Hungary

Master Good

Family-owned (Bárány) Kisvárda and Petneháza 1994 very large vertically integrated poultry group (~€700m turnover 2024) processing approximately 50% of Hungarian poultry; €190m capacity-doubling 2026.

Master Good is a family-owned company based in Kisvárda, Hungary, founded in 1994 by the Bárány family, who have raised poultry for 118 years across four generations. The company operates an integrated production chain encompassing feed ingredient sourcing, feed manufacturing, parent stock breeding, hatchery operations, broiler raising, and slaughter and processing. The company produces whole and portioned poultry products under brands including Royal Tanyasi Csirke and GMO-mentes (GMO-free) Hungarian chicken. The website indicates the company exports to other markets and notes it is 100% owned by the Bárány family. Product formats shown include whole birds, fileted breasts, legs, thighs and mixed packs.

Capabilities

Alt-protein
Pea protein

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