Helsingborg, Sweden
Greenfood
Helsingborg fresh-cut, ready-to-eat producer (Greenhouse model).
Greenfood, founded in 1964 and based in Helsingborg, Sweden, is a large food group with approximately 1,000 employees across eight countries. The company generates SEK 5.7 billion in annual turnover and operates multiple business areas including fresh-cut produce, frozen vegetables, the Picadeli salad bar concept, and vertical cultivation systems. Greenfood produces fresh-cut fruits and vegetables and operates IQF (individually quick frozen) processing capabilities. The company supplies pre-sliced and pre-diced produce for retail and food service, and manages the Picadeli digital salad bar concept, with over 2,200 locations across Europe and the U.S. selling approximately one salad per second. The company reports that 88 percent of its products are classified Nutriscore A or B, and has reduced its operational carbon footprint by 60 percent per ton of food sold. Greenfood is also developing a banana ripening facility in Sweden and has invested in partnerships for vertical cultivation systems.
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Fruit & veg — Fresh-cut
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