Wigston, United Kingdom
Hovis
Heritage 1886 sliced bread and flour brand rescued by ABF (£75m, 2025) and integrating with Allied Bakeries across Wigston, Belfast and Erith.
Hovis is a heritage bread brand based in Wigston, United Kingdom, with over 130 years of baking experience. The company produces sliced loaves in white, wholemeal, sourdough and specialty varieties, alongside rolls, buns, muffins and teacakes. Its product portfolio includes Hovis-branded lines such as Soft White, Tasty Wholemeal, Best of Both, Granary and Seed Sensations, as well as the sub-brand Mothers Pride, first sold in 1936. The range spans standard sliced formats, premium sourdough cobs hand-finished in smaller batches, and morning goods. Hovis also produces specialty lines including lower-calorie options under the Nimble brand and fibre-enhanced variants. Distribution is through major UK retailers including Sainsbury's, Tesco, Waitrose and Ocado. The company emphasises use of quality ingredients, malted grains and seeds in formulations, and operates partnerships with organisations focused on reducing child hunger and food waste.
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