Vivegnis, Belgium

Smiling Baker S.A.

Manufacturer and supplier of authentic Liège waffles since 1928, recognized for quality and artisanal recipes. Exported to approximately 20 countries worldwide.

Smiling Baker is a Belgian manufacturer specializing in the production of authentic Liège waffles, a traditional Belgian delicacy featuring pearl sugar. Founded in 1928 by the Joiris family, the company has maintained its commitment to quality and traditional recipes while significantly expanding its production capacity and market reach. The company was acquired in 2015 by a new owner who invested heavily in modernizing production while preserving the original recipe and quality standards.

Today, Smiling Baker operates as a significant player in the waffles market, exporting to approximately 20 countries and supplying major food chains worldwide. The company has experienced substantial growth, with annual sales volumes reaching approximately 20 million units. The production facility is located in Vivegnis, Belgium, and the company maintains a team dedicated to manufacturing their signature waffles.

Smiling Baker offers several waffle varieties, including butter waffles, chocolate chip waffles, and cinnamon waffles. The company is recognized by Walloon regional certifications and receives support from European development funds. Their product lines emphasize traditional Liège waffle production methods while meeting modern food production standards.

Capabilities

Bakery
Waffles & pancakes

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