Berlin, Germany

Wilhelm Reuss GmbH & Co. KG Lebensmittelwerk

Global market leader for sweet spreads in private label. Produces fillings, glazes, chocolate masses, baking cocoa and syrups. Significant contract manufacturing. Integrated cocoa processing through KRUGER GROUP.

Wilhelm Reuss, headquartered in Berlin, operates as part of the Krüger Group with 600 employees across three locations: Berlin, Winsen (Luhe) in Germany, and Roosendaal in the Netherlands. The company generates €345 million in annual turnover with a 55% export ratio, serving over 90 countries. It specializes in private label and industrial business, manufacturing hazelnut, chocolate, and milk creams; nut-nougat spreads; ice cream and dessert sauces; cookie creams; toppings; baking cocoa; soluble beverage powders with cocoa; syrups; and semi-finished products including fillings, chocolate masses, and glazes. The company claims to be the worldwide market leader for sweet spreads and emphasizes careful selection of raw materials, particularly for flavor-defining ingredients like hazelnuts and cocoa, combined with state-of-the-art production technology. Wilhelm Reuss also manufactures products under its own brands including cebe, Penotti, and Winsenia. The website references product development and innovation services, sustainability initiatives across raw materials and environmental impact, and internal career development opportunities, though specific process certifications are not detailed on the homepage.

Capabilities

Ingredients
Sugar & syrups

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