Comber, United Kingdom

Mash Direct

Family Hamilton 2004 Comber County Down convenience vegetable and potato dishes producer (~180+ staff).

Mash Direct is a sixth-generation family farming operation based in Comber, County Down. The company produces a range of farm-fresh vegetable side dishes including mashed potatoes, roast potatoes, crispy potato slices, and wedges, alongside fresh vegetable offerings such as cauliflower cheese and carrot products. Products are positioned as gluten-free and are distributed through major UK and Ireland supermarket chains.

The company's production includes battered and skinless potato formats, fresh-cut vegetable preparations, and value-added products sold in chilled retail packaging. The site references food safety practices but does not detail processing certifications or specific production capacities. Distribution extends internationally, with prior mentions of US market entry.

Recognition includes Great Taste Awards (two stars in 2024, one star in 2026 for skinny fries), Free from UK Gold Award 2024, UK Quality Food Awards 2024 (Silver), and Blas na hÉireann shortlisting. The business has been operating under the Mash Direct brand for at least 20 years as of 2024.

Capabilities

Fruit & veg
Fresh-cut

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