Oberwart, Austria

Mona Naturprodukte GmbH

Austrian plant-based beverage and yoghurt alternative manufacturer producing high-quality drinks, yoghurt alternatives, and cuisine products for over 20 years.

JOYA is an Austrian brand that specializes in plant-based alternatives including drinks, yoghurt alternatives, and cuisine products. Founded in 2003 (with origins tracing to a 1926 dairy), JOYA became Europe's first dairy company to fully transition to plant-based milk alternatives. The company sources exclusively from Europe, particularly oats and soya beans, ensuring traceable supply chains and supporting regional agriculture. JOYA operates production facilities in Oberwart, Austria, and near Cologne, Germany, under parent company Hain Celestial Group since 2015. The company emphasizes sustainability by converting production waste into natural fertilizer that is returned to supplier farmers, creating a circular economy model. Their product range includes oat, soya, almond, rice, and coconut-based drinks in various styles (barista, protein-enriched, full-cream alternatives), alongside yoghurt alternatives and cooking creams across multiple flavor profiles.

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