Luebeck, Germany

Brueggen KG

Major LEH cereals private-label manufacturer (since 1868) — cereals, müesli, bars, oat-flakes and extruded products.

Founded in 1868, H. & J. Brüggen KG is a family-owned milling company and cereal manufacturer based in Lübeck, Germany, with production facilities in Wilga, Poland and Thiers, France. The company specializes in oat and wheat products, producing breakfast cereals, traditional and baked muesli, rusks, and snack bars. It manufactures private labels across all price segments—premium, discount, and entry-level—in both conventional and organic formats for leading European and international retail chains. The company holds Bioland certification and emphasizes sourcing high-quality materials through partnerships with regional and global suppliers. Brüggen operates with a stated commitment to family values, employee development, and sustainable sourcing, including direct relationships with oat farmers through its annual Oat Day events.

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