Belgium, Belgium

Pelican Rouge / Westhove Coffee

Coffee roaster (UCC Coffee group) with private-label capability across roasted coffee, capsules and pads for retail, foodservice and vending.

Pelican Rouge dates back to 1863 and operates as a coffee producer specializing in roasting, blending, and exporting quality coffee beans. The company produces roasted beans and ground coffee for institutional and commercial clients, along with professional capsules. The company sources and processes coffee from across the world and states it masters roasting, blending, and exporting processes. Pelican Rouge holds Rainforest Alliance and Fairtrade certifications and uses recyclable packaging. The company commits to being 100% climate compensated by 2025. The website indicates Pelican Rouge is now part of Selecta International's portfolio, suggesting it operates within a larger corporate structure while maintaining its heritage brand identity.

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