Zonnebeke, Belgium

Poppies Bakeries N.V.

International bakery group producing sweet bakery products including biscuits, macarons, frozen desserts, donuts, cakes, pastries and waffles for global retail and foodservice markets.

Poppies Bakeries is an international co-manufacturer headquartered in Zonnebeke, Belgium, with 13 production facilities across Europe and the USA. Founded in 1976 by Frans Castelein and Luc Popelier, the company has grown through organic development and strategic acquisitions to become a trusted global supplier of sweet bakery products. With over 1,400 employees, Poppies Bakeries operates sales divisions across 7 European countries plus the USA, serving customers in over 64 countries worldwide.

The company specializes in five main bakery categories: biscuits and cookies, cakes and pastries, macarons (fully automated production since 2014), frozen desserts including profiteroles and eclairs, American bakery products (donuts, brownies, cookies), and waffles. Most products are sold under private label to major retail and foodservice customers. The company prioritizes quality and sustainability, maintaining certifications including BRCGS, IFS Food, and Rainforest Alliance, while sourcing cage-free eggs across its European operations.

Production sites are strategically located for market proximity and efficiency, including facilities in Belgium, Netherlands, France, Sweden, and the United States. Poppies Bakeries emphasizes operational excellence through investment in state-of-the-art machinery and continuous process improvement, enabling competitive pricing while maintaining artisanal product quality. The company is committed to sustainable practices and responsible sourcing, including RSPO membership since 2011.

Capabilities

Bakery
Biscuits & cookiesCake mixesViennoiserie / laminated doughWaffles & pancakes

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