Óbidos, Portugal

Novadolci, S.A.

Portuguese pastry and confectionery manufacturer producing frozen, chilled and shelf-stable baked goods for retail, foodservice and private label across 31 countries.

Grupo Rolo is one of Portugal's leading industrial pastry and confectionery groups, founded in 1995. The company operates 9 manufacturing units across Mafra, Óbidos and Alcobaça, with over 30,000 m² of production area and 300+ employees. The group specializes in production of dry, frozen and ultra-frozen pastry products including crepes, pancakes, cookies, brownies, petit gâteaux, donuts and cheese bread.

The company serves multiple market segments including retail, foodservice and private label customers in 31 European countries including Germany, Spain, Poland, Denmark and the United Kingdom. Product lines span three temperature categories: ultra-frozen, chilled and ambient-temperature items. Key operating companies include Pastelaria e Confeitaria Rolo (established 1995), Novadolci (ultra-frozen pastries since 2018), and Hiperdolci (pastry and confectionery since 2019).

All facilities implement HACCP food safety systems and key units hold IFS Food certification (Version 7 at Novadolci with 88.84%, Version 8 at Hiperdolci with 96.75%). The group maintains its own distribution fleet through J&N Rolo to ensure product quality through the supply chain. Innovation and sustainability are core strategic pillars, with continuous investment in advanced production technology including automated lines, robotics and intelligent warehousing.

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